Case study / Local business platform

From a speed score of 19 to a connected customer experience.

The existing Square template was slow and made it difficult for customers to move cleanly from discovery to menu to order. NICIOS rebuilt the experience around speed, clarity, local discovery, and the way the coffee shop actually serves customers.

Let’s Shine Coffee custom website created by NICIOS
01

Problem

A template website with a measured PageSpeed score of 19 limited usability and discovery.

02

Approach

Rebuild the customer journey around fast access to the menu, ordering, brand story, and local search information.

03

What we built

A custom React and Vite website with connected ordering, performance optimization, and automated SEO campaigns.

04

Result

More than 550 new people reached, a measured speed score of 96, and a measured SEO score of 100.

The result

Speed became part of the customer experience.

The finished platform gives customers a much faster route from local discovery to ordering while giving the business a clearer, more credible digital presence. Performance figures were recorded in Google PageSpeed Insights in February 2026.

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Scope

  • Customer journey strategy
  • Custom React/Vite website
  • Ordering integration
  • Local SEO foundations
  • Performance optimization
  • Analytics

Your next move

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