Case study / Ordering system

A bakery website designed around how orders really get made.

Dey Dey Bakes had a template website, but it did not perform the job the business needed: helping a ghost-kitchen bakery receive and execute orders in a personal, workable way. The new system had to support the operation without flattening the brand’s artisan character.

Dey Dey Bakes ordering website created by NICIOS
01

Problem

A template site with no true functionality for a ghost-kitchen bakery.

02

Approach

Give DeyDey a way to receive and execute orders exactly how she wanted.

03

What we built

A properly interconnected ordering system that lets DeyDey handle orders personally while maintaining her artisan flair.

04

Result

Attention and orders from across the country.

The result

The technology follows the craft.

The ordering experience supports the personal way DeyDey handles each request instead of forcing the business into a generic commerce template. The result is a useful system that still feels like the bakery behind it.

Scope

  • Website development
  • Ordering experience
  • Workflow design
  • Customer journey
  • Brand-aligned interface

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